To Preserve or Change: Redefining Heritage to Guide the Future
New institutions have a responsibility to craft a meaningful story to pass on to future generations. Established institutions have a responsibility to maintain their time-honored traditions for the benefit and enrichment of the public. Or do they?
The 2015 Longwood Graduate Program Symposium, To Preserve or Change: Redefining Heritage to Guide the Future, will explore revisiting a public garden or related institution’s heritage and planning for the future. Is it appropriate to maintain values set forth by previous generations, or reinterpret them to remain relevant?
The Symposium will be held in the Ballroom at Longwood Gardens in Kennett Square, PA.
Seating is limited and registration for the Symposium will proceed on a first-come basis. All registration refund requests must be made by February 21, 2015. Refunds will be subject to a 15% processing fee. No refunds will be made due to inclement weather.
The Longwood Graduate Program will make every effort to accommodate participants with special needs.
Additional Questions? Contact us:
phone: (302) 831-2517
8:00 am Registration and Breakfast in The Ballroom
9:00 am Welcome & Opening Remarks
9:15 am Embracing Continuity and Change
Ms. Katherine Malone-France, Vice President for Historic Sites, National Trust for Historic Preservation
Places change as they are imbued with meaning, memory, and stories. Preservation in the 21st century has to connect past, present, and future. Those connections show how people and places in the past have shaped us, but they must also show us relevancy in the present day and hope for the future. Continuity and change: we must embrace both.
10:05 am Coffee Break
10:25 am PRESERVOLUTION—The Evolution of Preservation: The Changing Face of Preservation and The Garden Conservancy’s Mission to Save Gardens
Ms. Jenny Young DuPont, President and CEO, The Garden Conservancy
Gardens, as living entities, cannot be stopped in their tracks. Preserving them is a complicated business with diverse constituencies. The Garden Conservancy acknowledges that the “snapshot-in-time” approach to preservation is not only impossible to achieve, but fails to keep gardens relevant to the public.
11:15 am Stories of Heritage
Digital Thinking in the Natural World: How a Venerable Museum is Reshaping its Future
Dr. Robert McCracken Peck, Senior Fellow of the Academy of Natural Sciences of Drexel University
In 2011 the Academy of Natural Sciences of Philadelphia, America’s oldest natural history museum and research institution, merged with Drexel University, a school well known for its strength in applied science and engineering. Dr. Robert Peck will discuss how the Academy’s two hundred year history and world-renowned collections will contribute to the university’s future, and vice versa.
Mr. Robert Gutowski, Director of Public Programs, Morris Arboretum of the University of Pennsylvania
Thirty years of master planning implementation at Morris has been based on adaptive reuse. The founders established a clear mission of education, research and public display a century ago along with a legacy of purposeful stewardship that has guided decades of growth and the Morris Arboretum today.
Transformational Pathways for America’s First Horticultural Garden
Ms. Maitreyi Roy, Executive Director, Bartram’s Garden
Bartram’s Garden has always been a place for discovery and exchange: in John Bartram’s time the garden welcomed scientists and statesmen from throughout Europe and the American colonies. Today Bartram’s Garden is emerging as a hub for education, innovation, and community-building. Hear how ‘Bartram’s Mile’ will position the Garden as the southern anchor of the Schuylkill Banks trail. Learn how capital projects will bring new relevance in showcasing the Bartram horticultural legacy. See how the makeover of the riverfront gives new access and connection to the ‘hidden’ Schuylkill River.
12:10 pm Lunch served in the Patio of Oranges
1:20 pm Private Estate to Public Venue: The Role of Heritage in the Transformation of Duke Farms
Commodore Tim M. Taylor, Former Executive Director, Duke Farms and Founder, Warrior FARMS Project
Commodore Timothy M. Taylor will recount the process that he guided in the transformation of the 2,740 acres of Duke Farms in Hillsborough, NJ, from the private estate of the famous Duke Family (American Tobacco, Duke Energy, Duke University) to an open, public learning center for ecological sustainability, environmental conservation and organic farming.
2:10 pm Stretch Break
2:20 pm Panel: Presenting Heritage in a Meaningful Way
Mr. Paul Redman, Executive Director, Longwood Gardens
Ms. Claire Agre, Project Director and Landscape Architect, West 8
Ms. Susan Sellers, Head of Design, Metropolitan Museum of Art and Partner, 2x4
Moderated by Ms. Marnie Conley, Director of Marketing and Communications, Longwood Gardens
Oftentimes, one of the most challenging aspects of preserving or redefining heritage is knowing how to convey the message to your external and internal stakeholders. With this panel, we are interested in investigating public messaging with regards to large restoration and revitalization efforts.
3:20 pm Closing remarks
3:30 pm Dessert
Join us for dessert and casual conversation with the speakers at the conclusion of the Symposium.
4:00 pm End of Symposium
Guests are welcome to explore Longwood Gardens.
6:00 pm Longwood Gardens Closes
Ms. Claire Agre
Project Director, West 8
Ms. Claire Agre is Project Director at West 8 Urban Design and Landscape Architecture in New York. Claire’s project experience includes all phases of work at Governors Island Park and Public Spaces in New York Harbor, the first 30 acres of which opened in 2014. Claire’s work at West 8 ranges in scale from the 3-acre Miami Beach Soundscape to the ongoing 40-year, thousand-acre Master Plan for Longwood Gardens. Claire is currently leading an interdisciplinary design competition that seeks visionary solutions for living in the disappearing coastal marshlands of Louisiana. She holds degrees in Environmental Science and Political Science from Duke University, and received her Masters of Landscape Architecture at the Graduate School of Design, Harvard University.
Ms. Marnie Conley
Director of Marketing and Communications and Co-Leader of the Longwood Graduate Program, Longwood Gardens
Ms. Marnie Conley joined Longwood Gardens as the Director of Marketing and Communications in August 2009 and assumed co-leadership of the Longwood Graduate Program in June 2014. Marnie is responsible for managing all aspects of a holistic marketing operation designed to achieve institutional attendance, revenue, and brand goals. Marnie oversees brand management, marketing strategy, market research, advertising, communications, media relations, graphic design, web site strategy and development, social media, sales, and promotions. Prior to her appointment at Longwood, Marnie served in various marketing management positions. She most recently served as adjunct professor, Heinz College of Public Policy and Management at Carnegie Mellon University in Pittsburgh, where she developed curriculum and taught for-profit and non-profit marketing courses for the Master of Arts Management Program and for the Master of Entertainment Industry Management Program. Previously, Marnie served as director of marketing for Carnegie Museum of Art and for Phipps Conservatory and Botanical Gardens in Pittsburgh, where she developed and led both institutions' marketing initiatives through periods of strong growth in audience and revenue.
Ms. Jenny Young DuPont
President and CEO, The Garden Conservancy
Ms. Jenny Young du Pont is the President and Chief Executive Officer of The Garden Conservancy. Jenny is an attorney in the U.S. and London, and a leader on philanthropic and nonprofit boards. Formerly the executive director of Miracle House of New York, she is currently President of the Exeter Association of Greater New York, a class officer and fundraiser for her class at Princeton, a member of the Board of Overseers of the Conservation Law Foundation, and a Director and Secretary of the American Friends of the British Museum. She holds a joint JD/MSFS from Georgetown University’s Law Center and School of Foreign Service, an AB from Princeton University, and graduated from Phillips Exeter.
Mr. Robert Gutowski
Director of Public Programs, Morris Arboretum of the University of Pennsylvania
Mr. Robert Gutowski joined Morris Arboretum in 1985 as Curator for Interpretation and Outreach Horticulturist, and became Director for Urban Forestry in 1991. In 1996 he was appointed Director of Public Programs where today he oversees education, interpretation, archives, urban forestry, visitor services, admissions, retail and rental programs. Bob is the Morris Arboretum’s resident historian and a Longwood Graduate Program alumnus.
Ms. Katherine Malone-France
Vice President for Historic Sites, National Trust for Historic Preservation
Ms. Katherine Malone-France leads the National Trust’s portfolio of 27 historic sites around the country, which provide expansive and sustainable public benefit as they model exemplary preservation, collections management, and interpretation. She is the first woman in the 65-year history of the National Trust to lead the Historic Sites department and, prior to her appointment, served as the Senior Director of Outreach, Education and Support at the National Trust. Katherine is currently leading a $26 million, five-year effort to address critical capital projects at National Trust Historic Sites. Her leadership has also included a diverse range of collaborations with contemporary artists to create new works at National Trust Historic Sites; and a revision of the National Trust’s collections management policy, which has been hailed as a national model for its inclusion of historic structures and landscapes by the American Alliance of Museums and the American Association for State and Local History.
Dr. Robert Peck
Senior Fellow of the Academy of Natural Sciences of Drexel University
Dr. Robert McCracken Peck, Senior Fellow of the Academy of Natural Sciences of Drexel University, is a writer, naturalist, and historian who has traveled extensively in North and South America, Africa, Asia and Europe. He served as Special Assistant to the Academy's President and Director of the Academy's Natural History Museum before being named Fellow of the Academy in 1983. The author of numerous books and articles on natural history and the history of science, Peck serves as the “humanist” on the staff of the Academy. He has provided commentary for NPR, PBS, BBC, the New York Times and other news outlets. He is a trustee of Longwood Gardens.
Mr. Paul Redman
Executive Director, Longwood Gardens
As Director of Longwood Gardens since 2006, Paul Redman oversees all aspects of the 1,077-acre display garden, including its 400 employees, 800+ volunteers, and $50 million annual budget. Considered one of the world's great gardens, Longwood now welcomes more than 1.1 million guests each year inspiring them through garden design, horticulture, education, and the arts. Under Paul’s leadership the largest project in its history commenced in 2014, New Heights: The Fountain Revitalization Project. The revitalization includes significant underground infrastructure, innovative new fountain designs, and enhanced garden areas, all in keeping with its original old-world charm. The project is slated for completion in 2017.
Ms. Maitreyi Roy
Executive Director, Bartram’s Garden
Ms. Maitreyi Roy became Executive Director of Bartram’s Garden in 2012. In this role, Roy strives to protect the National Historic Landmark Garden and House while advancing Bartram’s legacy of discovery and inspiring visitors of all ages to care for the natural world. Prior to this position, Roy served 19 years with the Pennsylvania Horticultural Society, most recently as Senior Vice President for Programs and Planning. She holds a Bachelor of Architecture degree with Distinction from the School of Planning and Architecture, New Delhi, India, as well as a Master of Landscape Architecture degree from the Graduate School of Design at Harvard University.
Ms. Susan Sellers
Head of Design, Metropolitan Museum of Art
Ms. Susan Sellers is the Head of Design at the Metropolitan Museum of Art, and a founding partner and the current creative director of 2X4, a global design consultancy specializing in brand strategy for cultural and commercial clients. She is also a Senior Critic in Graphic Design at the Yale School of Art, where she has served as the Acting Director of Studies in Graphic Design. Susan holds a B.F.A from the Rhode Island School of Design, and an M.A. in American Studies from Yale University.
Commodore Tim M. Taylor
Former Executive Director, Duke Farms, and Founder, Warrior FARMS Project
Commodore Timothy M. “Tayt” Taylor has extensive experience in leadership and management in both large and small, public and private enterprises, particularly in leading the management of change. He recently retired after serving for ten years as the Executive Director of the Duke Farms Foundation where he led an award-winning, strategic transformation of the 2,740 acre property. Commodore Taylor is a graduate of the US Naval Academy, US Naval War College, US National Defense University, and holds Master’s degrees from the University of Pennsylvania (Wharton) and the Massachusetts Institute of Technology (Center for Real Estate Development). He and his wife, Carol, are in the process of transforming their property near Aurora, NY, into an organic farming incubator for veterans (and families) who’ve suffered severe, combat-related injuries from their service in Iraq and Afghanistan.
This year, the Longwood Graduate Program invited local institutions to support the Symposium in a new way, by lending an object from their collections that represents a key aspect of their heritage. Each selected object helps to communicate a unique sense of history, heritage, and organizational culture. The objects will be on display in the Longwood Gardens Music Room, adjacent to the Conservatory Ball Room, for the duration of the Symposium.
Heritage Objects Contributed By:
The Chanticleer Foundation
Delaware Nature Society
Hagley Museum and Library
Jenkins Arboretum & Gardens
The Longwood Graduate Program in Public Horticulture
The Morris Arboretum of the University of Pennsylvania
The Scott Arboretum of Swarthmore College
Winterthur Museum, Garden, and Library
Wyck Historic House, Garden, & Farm
The Longwood Graduate Program is excited to announce a new Emerging Professionals Travel Award to attend the 2015 Longwood Graduate Symposium. This award is for students, interns, and garden or museum professionals in the beginning stages of their careers. Emerging professionals and students from outside the Philadelphia region are encouraged to apply.
The award will include:
- Symposium registration
- Travel, lodging, and meal costs
- Application form
- Letter of recommendation
- Statement (fewer than 300 words) describing how the Longwood Graduate Program Symposium will benefit your career
- Detailed travel cost estimate
Download the Travel Award Application.
Submit any questions and all application materials in PDF format to email@example.com by January 15, 2015.
Special reduced room rates of $117 per night are available at the Hilton Garden Inn, Kennett Square, PA through February 20, 2015. Call (610) 444-9100 and request the discount for the Longwood Graduate Program Symposium, or book online, and enter LWGS15 in the Promotion/Offer code line.
American Public Gardens Association
The Parvis Family Endowment
The University of Delaware College of Agriculture and Natural Resources
The University of Delaware College of Plant and Soil Sciences