Strategic Plan

pathway with pawlonia trees with purple blooms on each side and people walking in the middle of the path
Holden Barnes

Our 2030 Strategic Plan focuses on the following goals:

Foster a dynamic, engaged, and innovative workplace culture that values people and develops talent to advance our mission.

  • Workforce: Advance a staffing and volunteer plan and structure that attracts and retains top talent.
  • Workplace: Be a great place to belong.
  • Safety and Wellbeing: Invest in the safety, health, and wellbeing of our staff and volunteers.

Deliver an extraordinary experience by immersing guests in horticultural beauty, inspiring programming, world-class facilities, and engaging hospitality.

  • Master Plan: Advance the principles of the 40-year Site Master Plan.

  • Programming and Guest Engagement: Deliver mission-focused, relevant program offerings that engage and delight guests from all demographics.

  • Technology: Employ technological solutions to enhance the guest experience.

Deepen our impact by expanding our mission-focused programs and extending our brand beyond one place.

  • Mission Impact: Measure, articulate, and share our mission impact.

  • New Mission Programs: Identify and prioritize programs to support responsible growth and audience needs.

  • Brand Strategy: Evolve our brand positioning and increase awareness locally and globally.

Exemplify leadership and commitment to support the wellbeing, resilience, and success of communities we serve.

  • Government and Community Relations: Strengthen our government and community relations allowing for deeper connections with stakeholders, more dialogue, exchange of ideas, and mutually beneficial decision-making.

  • Local and Regional Community: Demonstrate our commitment to accessibility and the health and vitality of our local and regional communities.

Optimize financial resources and demonstrate fiscal prudence to support our mission and the communities we serve.

  • Ongoing Operations: Pursue earned and contributed revenue opportunities aligned with our mission and core values.

  • Support the Advancement of the Site Master Plan: Build a suite of strategic options and resources to implement the Site Master Plan.

Our Mission Statement

Longwood Gardens is the living legacy of Pierre S. du Pont bringing joy and inspiration to everyone through the beauty of nature, conservation, and learning.

Our Vision

We envision a world where beauty is accessible to all. We are leaders and innovators in the art and science of horticulture. We present extraordinary experiences to bring pleasure, foster well-being, and spark imagination. We enrich society through learning and training programs, research, stewardship of the land, and community engagement.