Strategic Plan

a group of people walking on a brick walkway with pink tulips at the forefront of the picture

While the Master Plan creates the grand vision for Longwood, the Strategic Plan provides us with an established set of shorter-term goals that address critical issues with a detailed action plan.

Launched in 2010, we have completed our first five-year Strategic Plan, and have now embarked on our Strategic Plan through 2022.

The 2022 Strategic Plan focuses on the following five goals:

Goal 1: Advance our mission of excellence and beauty to ensure an extraordinary guest experience.

  • Update the 40-year Master Plan and align with our growth.
  • Develop a digital strategy that meets internal needs and enhances the external online experience.
  • Measure and elevate the “extraordinary guest experience.”
  • Advance the programming strategy to ensure that it is aligned with our “world apart” brand.

Goal 2: Invest in Longwood Gardens’ Staff, enhance diversity, and advance safety programs.

  • Align our organizational structure and staffing strategy to ensure that it supports our growth.
  • Advance and promote our retention and reward programs.
  • Augment and promote safety and risk management programs to strengthen workplace practices.

Goal 3: Preserve and advance Longwood Gardens’ fiscal flexibility to achieve our mission and advance our vision.

  • Diversify revenue streams.
  • Advance Longwood Gardens’ revenue and expense model.
  • Identify and cultivate partnerships that are mutually beneficial and align with our strategic direction.

Goal 4: Measure and communicate the value and impact of our mission.

  • Develop a methodology for measuring Longwood Gardens’ social impact and “return on mission.”
  • Create a strategy that leverages current activities and future initiatives to achieve maximum social impact.
  • Communicate Longwood Gardens’ impact and “return on mission.”

Goal 5: Demonstrate our civic responsibility by advancing our commitment and leadership in environmental stewardship, community engagement, and accessibility.

  • Prioritize and implement the Public Gardens Sustainability Index.
  • Strengthen and communicate Longwood Gardens’ environmental stewardship story.
  • Improve accessibility to and within Longwood Gardens.