Launched in 2010, we have completed our first five-year Strategic Plan, and have now embarked on our Strategic Plan through 2022.
The 2022 Strategic Plan focuses on the following five goals:
Goal 1: Advance our mission of excellence and beauty to ensure an extraordinary guest experience.
- Update the 40-year Master Plan and align with our growth.
- Develop a digital strategy that meets internal needs and enhances the external online experience.
- Measure and elevate the “extraordinary guest experience.”
- Advance the programming strategy to ensure that it is aligned with our “world apart” brand.
Goal 2: Invest in Longwood Gardens’ Staff, enhance diversity, and advance safety programs.
- Align our organizational structure and staffing strategy to ensure that it supports our growth.
- Advance and promote our retention and reward programs.
- Augment and promote safety and risk management programs to strengthen workplace practices.
Goal 3: Preserve and advance Longwood Gardens’ fiscal flexibility to achieve our mission and advance our vision.
- Diversify revenue streams.
- Advance Longwood Gardens’ revenue and expense model.
- Identify and cultivate partnerships that are mutually beneficial and align with our strategic direction.
Goal 4: Measure and communicate the value and impact of our mission.
- Develop a methodology for measuring Longwood Gardens’ social impact and “return on mission.”
- Create a strategy that leverages current activities and future initiatives to achieve maximum social impact.
- Communicate Longwood Gardens’ impact and “return on mission.”
Goal 5: Demonstrate our civic responsibility by advancing our commitment and leadership in environmental stewardship, community engagement, and accessibility.
- Prioritize and implement the Public Gardens Sustainability Index.
- Strengthen and communicate Longwood Gardens’ environmental stewardship story.
- Improve accessibility to and within Longwood Gardens.
