To better understand how public gardens pursue earned revenue, the 2022–2023 cohort of The Longwood Fellows Program conducted in-depth interviews with a range of organizations, analyzing their work to identify tactics that could be implemented by others.
This project combines our findings and analysis into a set of innovative strategies for earned revenue. It also offers tools for fitting those strategies into richly diverse organizations.
Although the knowledge and tools found here are framed by the 2022–23 cohort of The Longwood Fellows Program, they reflect collective efforts and shared expertise across public horticulture. We hope the final product is useful in spurring innovations that equip all of our organizations to achieve their desired impact.