Step into the world of impactful, large-scale floral design with award-winning designer Jennifer Reed in this immersive, hands-on experience.
Explore two distinct approaches to installation work as you create both hanging compositions and freestanding designs using traditional and sustainable mechanics. Gain insight into how each method shapes the creative process, influences design possibilities, and affects the final result. With a focus on seasonality, explore locally sourced blooms and foliage to celebrate what’s growing in our region and the importance of supporting local farms and growers.
Beyond construction, this class guides you on how to start planning large-scale design. Learn how to thoughtfully plan an installation, from concept development and color storytelling to intentional flower selection. Develop floral “recipes” and choose mechanics that support your vision and strategy before the first stem is placed.
Whether you’re looking to expand your installation skills, embrace more sustainable practices, or challenge your creative process, this master class offers a blend of practical experience, thoughtful discussion, and hands-on practice, empowering you to create with clarity, purpose, and confidence.
Certificate Information
This course is an elective component of our Floral Design Certificate.
Location
The Grove Studio 108
Instructor
Jennifer Reed is an award-winning floral designer and founder of Jennifer Designs, a New Jersey-based studio known for turning events into immersive, joy-filled experiences. With more than 20 years of experience, her bold, art-inspired designs have graced everything from the White House to the Grammy Awards, and most recently earned Best in Show at the Philadelphia Flower Show.
Supplies
All consumable supplies, including flowers, are included with your registration. Classroom tools will be available; students interested in purchasing their own tools should bring:
- Wire cutters
- Floral scissors
- Pruners
Looking for Supplies?
Look to our Floral Essentials Kit, available on The Garden Shop online. Designed for students taking floral design courses at Longwood, this kit includes high-quality tools and accessories for you to use during class and long after.
